Shelf · tools & downloads
Things I made.
Playbooks, workshops, templates, and tools. A mix of paid and free — all built out of things I actually use in client work.
The Multi-Market Launch Playbook
A 64-page operator manual for running a coordinated press launch across EMEA, APJ, and North America. Templates, briefing docs, and a sequencing model.
€49Buy →Comms in the age of AI — a half-day session
For comms teams of six to fifteen. Where AI fits in the workflow, what to stop doing, and what to invest in. Run live or recorded.
From €1,800Enquire →The crisis message house, in one page
A single-page framework I use in the first hour of an incident. Editable in Notion, Docs, or paper. Used by half a dozen in-house comms teams.
FreeDownload →Headline tester
Paste a draft headline. Get a quick read on length, clarity, claim strength, and whether a journalist would actually open the email.
FreeOpen tool →Field Notes — a monthly letter
One short piece each month on the practice of communications. About 1,800 subscribers. No sponsored sections, no tracking pixels.
FreeSubscribe →