All work
Campaigns I led end to end.
Every campaign on this page was run directly — strategy, narrative, media relations, executive positioning. No agency layer between me and the room it lands in.
Campaign · 2025
Launching a European AI research centre across thirteen markets.
200+ earned placements in launch month, including FT, Reuters, and Nikkei Asia. Recruitment applications up 4× quarter on quarter.
Read the case →Crisis · 2024
Holding the line through a 500,000-customer outage.
Customer-trust score recovered to baseline within 11 weeks. Coverage sentiment net-positive by week three.
Read the case →M&A · 2024
Repositioning a regional bank through acquisition.
87 tier-one placements across three markets in seven weeks. Zero negative analyst notes on close.
Read the case →Narrative · 2023
Building a category for a B2B platform from zero.
From cold inbound to 25 qualified press requests a month inside a year. Three Gartner mentions, one Forrester wave entry.
Read the case →Executive · 2023
Running a CEO transition for a public company.
Transition coverage closed at 92% neutral-to-positive. Share price held within one percent through the window.
Read the case →Crisis comms for a regulated fintech, two weeks end to end.
Crisis · 2022
No executive interviews mishandled. Regulator on board by day five. Story closed in fourteen days.
Read the case →