PR Readiness
Are you ready for the visibility you want?
Before investing in PR, it helps to understand what your organisation is ready to communicate and what could make that communication stronger.
PR Readiness examines your positioning, messages, supporting evidence, media presence and communications infrastructure.
It helps establish what's working, where improvements would be useful and what deserves attention before you invest further.
When is PR Readiness useful?
You might be starting PR for the first time, preparing for a launch, entering a new market or considering working with an agency.
Perhaps you're already generating coverage but aren't sure whether it's supporting your objectives. Or you want to check whether your organisation has the messages, evidence and spokespeople to support a more ambitious programme.
An assessment can identify gaps, highlight existing strengths or confirm that you're ready to move forward.
What do we examine?
Digital Infrastructure
Can journalists and other audiences find reliable, useful information about your organisation?
Message Clarity
Can people understand what you do, why it matters and what evidence supports your claims?
Spokesperson Readiness
Do you have the people, expertise and preparation needed to represent your organisation effectively?
Media Presence
What does your existing coverage communicate about your organisation, and how relevant is it to the audiences you want to reach?
Readiness also depends on your objective. Building brand awareness, generating leads, attracting investor attention and preparing for reputational risks require different communications capabilities.
Where relevant, the assessment includes how your organisation is represented and discovered through AI-generated answers.
Getting started
Expert PR Readiness Assessment
A closer look at your communications, with practical recommendations.
An initial assessment can identify a gap. Understanding why it exists and what to do about it often requires a closer examination.
For example, limited media coverage may reflect weak positioning, a lack of suitable stories, insufficient spokesperson access or an approach that doesn't match the media you're trying to reach. The appropriate solution depends on the cause.
I examine the findings in the context of your objectives, review the supporting evidence and, where relevant, work with your team to understand how communications operate in practice.
The assessment can include reviewing materials that aren't publicly available, examining existing PR activity and speaking with executives or subject-matter experts.
The result is an evidence-based view of your readiness, a set of priorities and a practical plan for addressing them.
What will you receive?
An expert assessment typically concludes with a written review and a discussion of the findings.
Depending on the agreed scope, this can include an evaluation of current strengths and gaps, an explanation of their likely causes, recommendations supported by the available evidence and a prioritised action plan.
The aim is to make the findings useful for decisions about PR investment, messaging, media relations and the development of your communications programme.
If you need help implementing the recommendations, we can agree on that work separately.
Know where you stand. Decide what comes next.
Whether you're preparing to begin PR or looking to improve an existing programme, PR Readiness gives you a clearer basis for your next decision.