[ 03 ]Thinking

Thinking

Articles & PerspectivesPR Measurement3 min readPR Metrics: What Can You Actually Defend in the Boardroom?Tier 1 coverage, Share of Voice and impressive media logos all have their uses. The difficult part is explaining what they actually mean for the organisation.Read the article →

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Articles & PerspectivesPR Metrics: What Can You Actually Defend in the Boardroom?Tier 1 coverage, Share of Voice and impressive media logos all have their uses. The difficult part is explaining what they actually mean for the organisation.PR Measurement3 min read Articles & PerspectivesYour Next PR Story Might Be Sitting in Another DepartmentA research project commissioned for marketing had an untapped news angle. A real example of why communications teams need visibility into what colleagues are already creating.Research Communications / Communication Vitality3 min read Conversations & PublicationsIs Your Brand PR Ready? 5 Steps for the AI EraA conversation about PR readiness, reputation and the changing role of AI visibility in communications planning.PR Readiness / AI VisibilityOn Top of PR · 6 October 2026 Articles & PerspectivesHow I WorkA closer look at how I approach communications work, choose the right methods and turn findings into practical decisions and results.The Practice4 min read Case AnalysisFive Links. One Original Claim.Five citations can make an AI-generated answer look thoroughly supported. But what happens when those sources all lead back to the same unverified claim?Information Environment / AI3 min read