WHAT I CAN HELP WITH
Whether you're planning a new communications programme or looking to improve an existing one, I can help you assess the situation, develop a practical approach and put it into action.
I also work with organisations preparing for reputation risks or dealing with difficult situations as they arise.
Diagnose
Understand where things stand.
Diagnose looks at what is already working, where the gaps are and what is being underused. It gives you a clear view of the current position and a basis for deciding where to focus effort and what, if anything, needs to change.
Build
Make the communication work.
Build develops communication around a clear objective. It strengthens the proposition and the evidence behind it, shapes launches, media programmes and thought leadership, and improves activity that is already running but not producing the intended result.
Protect
Prepare for pressure. Respond in proportion.
Protect helps the organisation prepare before pressure arrives by working through likely scenarios and setting clear decision points. It also establishes what evidence the team will need if the situation changes.
When an issue develops, the first task is to establish what has happened and how far the situation has moved. From there, the work is to decide what level of response fits the risk and the audience involved.
Methods Behind the Work
I start with the question you need answered and the evidence available. That may involve reviewing existing communications, designing a programme or testing how an organisation would respond under pressure. The methods below support the work. You don't need to choose one before getting in touch.
Reviews the organisation’s PR foundations, including its story, evidence and ability to communicate effectively. Shows what is ready, what needs strengthening and where to focus next.
Explore PR Readiness →Finds overlooked expertise, research and communication assets within the organisation. Identifies how to put them to better use instead of constantly creating material from scratch.
Explore Communication Vitality →Develops new communication programmes and improves existing ones. Connects the objective with a credible story, relevant evidence and a clear approach to reaching the intended audience.
Explore PRI →Defines the reputation an organisation wants to build and examines whether its evidence and actions support that ambition. Establishes practical priorities for strengthening credibility over time.
Explore Reputation Architecture →Prepares the organisation for potential crises and information attacks through scenario testing and response planning. When an issue develops, it helps establish the facts, assess the risk and choose an appropriate response for the people affected.
Explore Attack & Crisis Response →Examines how an organisation appears in AI-generated answers and identifies gaps in visibility and accuracy. Recommends improvements to the information and evidence that people and AI systems can find.
Explore AI Visibility →