Making a global AI launch relevant to Irish media

At Quest Software, I managed external communications across EMEA and APJ, later supporting North America. My work included coordinating five PR agencies, developing media opportunities around enterprise technology and preparing senior executives for interviews and thought leadership.

In December 2025, Quest opened its Centre for Advanced AI Architecture in Cork, with support from IDA Ireland. The new centre formed part of the company’s wider AI strategy, with plans to create up to 100 specialist roles.

The opening was already a significant announcement. Our communications work focused on developing its relevance for Irish national, regional and technology media.

As a member of Quest’s global communications team, I led the company’s media communications for the launch, working closely with colleagues and IDA Ireland.

I helped develop additional media angles around the announcement and adapted the story for different outlets. I drafted and coordinated approval of the press release, prepared executive talking points, Q&A and briefing materials, and arranged interviews with Quest’s global CEO and the head of its Irish operations.

I also worked directly with journalists on coverage and commentary, handled media follow-up and compiled the coverage reports.

The launch received coverage across national, regional and technology media, including RTÉ, the Irish Examiner, TechCentral and Silicon Republic.

The Irish Examiner interviewed Quest’s global CEO, Tim Page, about the company’s decision to expand in Cork, adding a wider business perspective to the announcement.

The resulting coverage connected Quest’s global AI strategy with a story of local investment, specialist employment and Ireland’s growing technology sector.